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The enchanting Christmas collection by new exhibitor Goodwill now available at Trends & Trade

Let Goodwill transport you to the magical world of Christmas



As of August, new Christmas exhibitor Goodwill was added to the already lengthy list of festive season specialists. The enchanting Christmas collection by Goodwill can be found on Trend Square, a prominent location at the entrance of Trends & Trade which will give you plenty of inspiration for the festive season the moment you walk in the door. Goodwill is a well-established decorative specialist with more than 30 years of experience and has an extensive and varied collection of Christmas decorations and accessories.


Fantastical Christmas products

Goodwill has a dedicated design team that creates an innovative and fantastical range of products that brim with originality. Goodwill offers a broad range of Christmas decorations that match any collection: traditional with a contemporary twist!



Watch the video with mood images of their stand at Trends & Trade:




purchase products directly

Have you been inspired by the presentation on Trend Square? At the back of the Trend Square you will find the items used to create this presentation, and much more besides! We hope to see you soon at Trends & Trade?


It’s Christmas at Trends & Trade

It’s the most wonderful time of the year at Trends & Trade!

foto: Joker Import

Although Christmas might seem far off, fourteen weeks can pass by in the blink of an eye. So come to Trends & Trade for your Christmas purchases now! We have a varied range of Christmas lights, ornaments, baubles, wreathes, and so much more in all styles, colours, and sizes.


Many of our more than 160 exhibitors will be presenting their own Christmas collection in addition to their regular collections. During this purchasing season you will also find special Christmas exhibitors at Trends & Trade that are specialized in festive items.


You can find the following Christmas exhibitors at Trends & Trade.

Goodwill – Trend Square

CK Kerst – F1.01 & centre aisle 4 & 5

Amennis Trading – K1.02b & A2.10

Lauco – B1.02a

HDN Waalwijk – centre aisle K1.02a & centre aisle 1, 2, 6 & 7

Christmas Inspirations – centre aisle 8


If you can’t wait to see the Christmas collections at Trends & Trade, you can already take a sneak peek at the mood images of the many different collections. This is just a small glimpse into a very large assortment of Christmas items!


1. Decostar 2. Joker Import 3. HDN Waalwijk 4. CK Kerst 5. Christmas Inspirations 6. Only Natural 7. Promovere VOF


The Christmas purchasing season lasts until the beginning of December. We hope to see you at Trends & Trade purchasing your Christmas collections during this period.

Inspirational Amazona chalk paint and wax demonstration

Interactive demonstration by Amazona


Interior stylist and author of the book Krijtverf & Kalkwas (chalk paint and whitewash) Christel van Bragt, will be showing you what you can do with paint and wax on Monday 2 October from 11:00 AM until 2:00 PM at Trends & Trade.


She will provide practical information about the products and explain techniques such as whitewashing, colour waxing, and shading. Christel will also give tips for interior styling, what colours do for large spaces, how furniture can be given a new purpose, and which colours combine well. Be inspired during this presentation. The wide range of paint is available at the Amazona chalk paint & wax stand!


Take a look at the informative Amazona YouTube channel where Christel gives tutorials about how to use Amazona chalk paint & wax.





Pepe Trade tasting

Taste the Spanish sun at Pepe Trade!


With an extensive range of Spanish delicacies and specialty products such as spices and wines, you can bring the flavours of Spain into your home.


On Monday 2 and Tuesday 3 October, Pepe Trade will host a tasting session at their stand. Taste the delicious Spanish delights such as Olivada, a cream made from Spanish olives served on traditional Spanish bread – bocadillo – olives from Cambrils, and extra virgin olive oil… Dig in!



You can find Pepe Trade at Trends & Trade in the foodarea.

An affordable stay at Parkhotel Horst

Competitive hotel offer for our clients


Want to combine your visit to the Flora Trade Parc and Trends & Trade with an overnight stay? We’ve partnered with Parkhotel Horst to bring you an incredible offer!


Enjoy an affordable overnight stay at Parkhotel Horst on 23, 24 or 25 September or on 30 September, 1, 2 or 3 October for just €74.50 per double room (breakfast included). We partnered with Parkhotel to bring you another attractive hotel offer that is valid throughout the year. You can book a room for €84.50 instead of €104.50 from Monday to Saturday and €74.50 on Sundays. To make a reservation, send an e-mail to with the following discount code: Flora Trade Parc Venlo.



A royal experience on the water  

The beautiful four-star Park Hotel Horst is tucked away in the lush green forest of Kasteelse Bossen, in an area with a rich and tangible history. The hotel offers breath-taking views of the lake.


Here, grandeur and culinary delights go hand in hand with tranquillity and pure luxury. For more information, visit the Parkhotel Horst website:


Christmas styling at Trends & Trade

Christmas styling inspiration points at Trends & Trade


Dozens of suppliers at Trends & Trade are offering collections that are right on trend. Our stylists, Marco & Inez, have taken products from these suppliers and transformed them into inspiration points at Trends & Trade, giving you maximum inspiration for your Christmas collection! You’ll find these inspiration points at the entrance by the desk and in the coffee corner, and the restaurant itself has been styled to fit this Christmas Sparkle trend.



Styling tips!

A styling tip from stylist Marco

Invest in an eye-catcher
Take the plunge and invest in an eye-catcher! What that is? A large, striking item – in or in front of your store – that’s screaming out to be photographed and is a perfect way to raise your profile both online and offline. Why not then also top it off by writing your store’s hashtag (#yourstore) on a board, position it near your eye-catcher and then repost the photos posted to achieve maximum publicity?


‘Christmas catcher’
Marco says: “When I still had my own store, I used to display a large, striking figure in it to create the atmosphere I wanted to achieve. Customers always ended up asking me whether it was for sale, so I knew that I’d make back the money I’d spent on it at the very least. It was always guaranteed to generate a lot of attention, photos and a great atmosphere!”


CK Beelden has a whole range of interesting eye-catchers!
The CK Beelden (F2.04) and CK Kerst (F1.01) stands are a good place to start for anyone looking for striking Christmas items. The carousel reindeer is Marco’s personal favourite!


Christmas tips from stylist Inez

A beautifully set Christmas table
Christmas wouldn’t be Christmas without an extensive dinner and no Christmas dinner would be complete without the right table decorations. So, everything that anyone could need to create a festive table has to be a vital part of any Christmas collection! Opt for stylish (golden) cutlery, glitter confetti and Christmas-themed tableware to create an elegant and luxurious dining experience. Last but not least, what better finishing touch than Waxine candle holders and serviettes in stylish designs?



Mood images to inspire you!

mood images of the Christmastrend Christmas Sparkle!

Have a look at the mood photos for the new winter Christmas Sparkle trend and find some inspiration for your own collection, store presentation, or window display!


The colour palette

Colours for this year’s Christmas trend

Gold is clearly going to be a prominent colour this Christmas, while white is an ideal contrast colour. Use gold in combination with sturdy wooden furniture and white accessories for a fresh and extravagant look. Alternatively, opt for a warmer look and feel and combine gold with dark and warm shades of brown. Dozens of exhibitors at Trends & Trade offer a Christmas collection alongside their standard collections and products from special Christmas exhibitors are available too!


Take a look behind the scenes!

the making of Christmas Sparkle!

Take a look at the ‘making of’ for this trend. All of the photos were shot on the beautiful Château de Raay estate!

The mood images for this beautiful Christmas trend were all shot on the beautiful Château de Raay estate. If you’re curious to know how we got them, watch the short film below!

As a Trends & Trade customer, you will receive a discount on an overnight stay at Château de Raay and the various packages available. Why not book your stay to coincide with the Christmas Sparkle event? Just enter promo code TRTR2017 online to activate your discount.

The opening of the Christmas season!

Get started on those Christmas purchases!

As of Sunday 27 August, Trends & Trade will shimmer and shine with Christmas Sparkle! After all, no Christmas collection is complete without a little sparkling glitter! Trends & Trade is organizing workshops and demonstrations from 27 August up to and including 3 September to welcome the start of the Christmas season. Different exhibitors will also be presenting the first Christmas items with a special promotional offer! Let this special week inspire your first Christmas purchases of the season and help you put together a unique Christmas collection!





A week filled with activities

Be inspired by dozens of exhibitors and create your own sparkling Christmas collection. More than 180 stands will be showcasing different styles and product categories. You can also sign up for a gift-wrapping workshop where you will learn to wrap your Christmas gifts in style! Or sign up for a social media seminar (presented in German), or taste some of the divine delicacies during a tasting session at one of our food suppliers. So drop by; there is plenty to see, do, and taste!



Several exhibitors have changed location

Exhibitor news

Several exhibitors at Trends & Trade have changed location in the past few weeks, or have opened up an additional location. See below for the location changes.

We’ve moved!:



New location for Puur Behang

This week, the stand moved from central aisle 8 to J2.01b.


Puur Behang has the passion and drive to design very special wallpaper to suit the wishes of their clients and this passion shines through in the broad range of wallpapers. With more than 100 types of wallpaper, from modern to classic, they create timeless designs for homes and commercial environments.


 T&T 2013-09-18 - Handout


New location for Pomax

This week, the stand moved from F1.06 to I1.01e.


Pomax is defined by natural materials. Zinc, cast iron, wood, terracotta, and linen create products with a classic look. The brand imbues modern creations with the charm of bygone days.



T&T 2013-09-18 - Handout


Extra location for Rogon

Rogon now has an extra location. The usual Rogon stands at B2.20 and B2.19 are now complimented with an extra stand at L2.16. This new stand will house the Walra collection.


Rogon is one of the largest suppliers of decorative cushions, table cloths, and table runners. Rogon has nearly its entire range on offer at Trends & Trade. Rogon is also a supplier of the luxury Walra bath and bed linens.



T&T 2013-09-18 - Handout


New location for Dinnerware & CO

This week, the stand moved from central aisle 2 to F1.06b.

Dinnerware & CO offers the most charming products for the dining room, living room, kitchen, and bathroom, from tableware and breadboards to oven-proof dishes, cushions, and picture frames.



T&T 2013-09-18 - Handout


New location for Home Delight

This week, the stand moved from central aisle 1 to F1.06a.

Home Delight offers a variety of home accessories and interior decorations, with an eye for colour, texture, design, and form. They carry modern and stylish collections from the Swedish brands Dixie and On-interior, the Finnish brand Blossom, and their own brand Home Delight.


T&T 2013-09-18 - Handout


New location for Ginger Lifestyle

Ginger Lifestyle now has a new location. This week, the stand moved from the Trend Square to A1.13.

Ginger wants to inspire people to turn every moment into a special moment. Ginger’s slogan is to live joyfully, colourfully, and give a smile to the world. The Ginger collection consists of high-quality melamine tableware and cheerful lifestyle products for indoor and outdoor use.

verhuizing-Ginger Lifestyle-locatie-stand-trendstrade-standfoto's

T&T 2013-09-18 - Handout


New location for DP Danmark

Over the course of this week, the DP Danmark stand will move from A1.02 to J2.01a.

You will find the most beautiful gift wrap, bags, ribbons, and other wrapping materials at this Danish exhibitor. In addition to their wide range of packaging, they also provide personalized ribbons and wrapping paper with your logo.


verhuizing-DP Danmark-locatie-stand-trendstrade-standfoto's

T&T 2013-09-18 - Handout



Come visit these new stands during your next visit to Trends & Trade and complete your collection with unique products from these exhibitors.

Amazona has new chalk paint colours

The Amazona Architect Collection®: DUIKER: a colour palette inspired by the designs of architect Jan Duiker


Amazona introduces a unique chalk paint collection: The Amazona Architect Collection®! This collection consists of characteristic colours used by inspirational architects. As a tribute to Jan Duiker, the Dutch architect who designed the unique Sanatorium Zonnestraal which is a listed building, Amazona has created the special Duiker-palette. Inspire your customers with these eco-friendly products and techniques that help you breathe new life into old furniture!


amazona kleurenpaletkwast duikergeel

Colourful inspiration

Jan Duiker was an important part of the ‘Nieuwe Bouwen’ architectural movement in the Netherlands. This colour palette was inspired by the Zonnestraal concept which he designed. The concrete building is characterized by slim steel window rebates and a great deal of glass. The window frames were painted a specific type of blue called Duiker blue.


Hoofdgebouw Duiker-Wit beeldmateriaal amzona_zonnestraal gebouw


Unique collection

The unique Duiker collection consists of eight different high-quality 100% eco chalk paints. Amazona chalk paints can be used on indoor walls and furniture and creates a stylish and tranquil look. The paint covers excellently, is free of toxins, anti-allergenic, breathable, and washable. All colours are available in 0.75 litres and 4 litres via Trends & Trade.


You can find Amazona at K1.03 at Trends & Trade.

The autumn trend for 2017: Stationery Living

Get inspired by the autumn trend for 2017: Stationery Living


sfeerbeelden-header-trendstrade-trends-najaar-2017-stationaryliving-foto nb


This autumn, Trends & Trade will present a trend in home, gift, and garden that you won’t want to miss: Stationery Living. We live in a time where the boundary between home and work is becoming more and more blurred. Few people still need an office to do their work – the kitchen table will do just fine. The functions of offices, factories, shops, and homes are changing, they’re becoming more flexible and multifunctional.


The trend translates effortlessly into ideas for all sorts of purposes: a window display for an interior, a gift or flower shop, a presentation in a shop space, or inspiration for a stylish autumn collection.


take a look behind the scenes!

Curious about how we came up with the mood images?


Curious about how we came up with the mood images for this autumn trend? Then check out this short making of Stationery Living. These photos were taken on Chateau de Raay’s gorgeous estate.


the colour palette for this trend Stationery Living

the trend colours for this autunn 2017


Brown will dominate this autumn, alongside traditional favourites black and white. This autumn, brown – in every shade imaginable – is the new black! These colours make the perfect combination with fresh, light hues like yellow and light blue. Natural materials like leather, metal, and wood combined with the colours below really bring every presentation together.



autumn styling at Trends & Trade

autumn styling inspiration points at Trends & Trade


Dozens of suppliers at Trends & Trade are offering collections that are right on trend, from stools, picture frames, blankets, and vases to washi tape, text posters, and other stationery items. You’ll notice the Scandinavian influences, graphic prints, and pieces that put handcrafting front and centre.

Our stylists, Marco & Inez, have taken products from these suppliers and transformed them into inspiration points at Trends & Trade, giving you maximum inspiration for your autumn collection! You’ll find these inspiration points at the entrance by the desk and in the coffee corner, and the restaurant itself has been styled to fit this autumn’s Stationery Living trend.



mood photos of the new autumn trend 2017

Stationery Living mood photos


Have a look at the mood photos for the new autumn Stationery Living trend and find some inspiration for your own collection, store presentation, or window display!



Check out the lookbook for this autumn trend

A sneak peek at the new trend for autumn

A little foretaste of what’s to come!


Although it’s the midst of summer, we are already working hard on the trend for autumn. Our styling team is always busy thinking ahead and spotting the latest trends, so that we can inspire you to present your customers with a top selection of seasonal products. Here is a sneak peek of the trend for this autumn: Stationary Living.


Private life and work are increasingly being combined. The flexible way of working is becoming part of our living environment more and more and this has an impact on the look of living spaces. We don’t all need factories or offices to do our jobs; sometimes the kitchen table is all the work space we need. Now, the look and feel of our interiors are being adapted to that new function.



Did we pique your interest? From 26 June onwards, several points at Trends & Trade will be decorated with this new trend. We will keep you informed 🙂

Benefit from the summer sale now

Massive discount at four exhibitors


50% off summer sale at Brynxz

It’s time for the summer sale at Brynxz! Get up to 50% discount on the entire Brynxz collection from 1 June until 1 October! This exhibitor has a wonderful collection of unique pots, vases, and lamps that suit any interior. You’ll find this exhibitor at stand L1.43. More information about the Brynxz assortment>>



50% off renovation sale at M. ter Halle

Good news! Our exhibitor M. ter Halle is going to renovate their stand this July. Get up to 50% discount on their entire collection up to 1 July. Up until and including 1 July, you can buy wall decorations, sculptures, and mirrors at M. ter Halle at half price! More information about the M. ter Halle assortment>>



30% off summer sale at ShiShi

ShiShi is having a massive sale up until and including 30 June. Get 30% discount on everything in the collection! Come and get your discounted stylish home & living accessories such as pots, vases, artificial flowers, and other types of decorations. You can find ShiShi at stand D1.15 at Trends & Trade. More information about the ShiShi assortment>>



20% off summer sale at Kunstgewerbe Gehlmann

Receive 20% discount on the entire collection at Kunstgewerbe Gehlmann up until and including 30 June. Come and get your bright and colourful season-related products at Trends & Trade. You’ll find this exhibitor at stand G2.08. More information about the Kunstgewerbe Gehlmann assortment >>



Come to Trends & Trade now and benefit from these discounted prices! We hope to see you soon!